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Executive Coaching in Vietnam

March 4, 2014

We’ve got some more research on leadership in emerging markets.

Research from Grant Thornton said:

“ In markets like Brazil, the Philippines, Thailand and Vietnam leaders we call the Modernists are evident – they are open to coaching, value creativity and intuition, and are much more likely to be women – or surrounded by women in senior positions.

By contrast leaders in European economies … are so-called Traditionalists – they are far less likely to use a coach, place less value on creativity and intuition and are less likely to be women.”

And, finally, some research on executive coaching in Vietnam:

The percentage of business leaders that use or have used a coach in Viet Nam was however lowest among the Asia Pacific, at only 20 per cent.

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